All trademarks, etc. are property
of the Coca Cola Company of
We were commissioned to build a new
Barqy, the Barq's Root Beer Dog.
Originally made in Canada, he was
featured in a series of large posters (think
Bus ads and supermarket point-of-sale
When it came time to make more in the
series, production moved to the United
States, and they wanted a new Barqy.
You can see from the picture that Barqy's
insides are made of corks which enabled
him to be posed by pushing skewers
through his fur into the corks from the side
away from the camera. (Ouch!!!)
His body, tail and legs were connected
with copper wire, allowing him to be
posed in any dog-like position.
For several years, every carton of Barq's
featured our Barqy, proudly biting the E in
Bite. Good Barqy.
Alas, in 2012 or so, Barqy's image was
removed from all packaging and posters.
and he is now only a fond memory.
Artist's concept drawing of poster
To see more on the construction of Barqy,
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Page Last updated April 3, 2020
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